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Meet the Franchisor

February 28th, 2009 | No Comments | Posted in Franchise business

After narrowing your choices, it is time to sit down with the franchisor and get all of your questions answered.

The important thing is that you get a very clear picture of the cost of purchasing the franchise—both start-up and ongoing costs. Once you have gathered all of this information, you will be able to make an informed decision. Carefully examine everything with your attorney, accountant, or business advisor. You want to be sure that every item of importance is addressed in the franchise contract.

Location, Location, Location

Not all franchises need to pick a dynamite location. For example, janitorial services, direct mail companies, or lawn care services really don’t need to worry about their location because drop-in business is not their business model. But a restaurant needs a good location. Typically, if you are looking at a retail establishment, location usually is a priority.

The first thing to do is speak with the potential franchisor. One of the best aspects of buying into a good franchise operation is that you should get plenty of advice and help from the franchisor. Start there and see what it says.

The franchisor will know what you should look for, what works best, and what locations are available in your area. In fact, in some cases, site location may not even be up to you; the franchisor may make this decision. You need to find out who chooses your location. If it is you, you want to make sure that the franchisor will be helping you in the site selection process. Additionally, you need to find out about territorial exclusivity. Does the franchisor offer this and, if so, what is the size of the territory? Territorial exclusivity has been the subject of many lawsuits between franchisees and franchisors, so make sure that you really understand this issue and have any agreements put in writing.

As always, one of the best ways to know what to expect from a franchisor on this or any subject is to talk to the current franchisees. They will tell you if the franchisor plays fair, if territorial limits are respected, and if site location analysis is accurate.

Area Development

A topic related to location is area development. Area development allows you to open more than one franchise in a certain locale. If, for example, you want to open eight auto body repair shops, you can go to the franchisor and buy the rights to your area en masse. This allows you to monopolize the market and excludes challengers under the same franchise umbrella from competing with you. The key things to consider regarding area development are

• picking a franchise system that is not yet developed in the area, and

• getting the franchisor to grant you market exclusivity.

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